Hammersmith & Fulham is working closely with the residents of Rivercourt Road to make the road safer.
More than 4,000 motorists use Rivercourt daily to commute through the borough, regularly causing gridlock leading back to Great West Road (A4).
Nearly 80 per cent of those drivers are out-of-borough commuters, largely from the A4 corridor, using the residential street as a cut-through.
The newly live trial will prioritise the street for residents, visitors and local businesses. It will restrict non-H&F drivers from using the street as a cut-through using a smart tech camera.
The 18-month trial comes at the request of residents following a series of near misses. They want their street to be safer, quieter and less congested.
The proposed changes will reduce congestion, increase safety for pedestrians and cyclists, and reduce noise and air pollution while maintaining access for local residents, businesses and schools.
How things are changing in Rivercourt Road
As part of the trial, Rivercourt Road is closing to through-traffic coming from outside of the borough.
The road will also be opened to traffic in both directions, whereas previously, cars could only travel northbound towards King Street.
A new turnaround bay will also be added at the bottom of Rivercourt Road near the existing entrance from the A4.
Anyone travelling along Rivercourt Road from outside the borough without a permit will receive a warning during the first weeks of the trial. Following a grace period of three weeks, they will receive a fine (a Penalty Charge Notice).
Road users will also see a change at the intersection of Rivercourt Road and King Street, giving people greater lines of sight before turning into the main road and making it easier to see cyclists using the Safer Cycle Pathway along King Street and safer for those walking, driving or scooting.
If you have any feedback on the new changes, get in touch with our team at: RivercourtNeighbourhood@lbhf.gov.uk
Who can use Rivercourt Road?
Anyone with a vehicle registered in H&F can continue to access Rivercourt Road from the A4.
Local residents can also easily get access for the visitors by using the RingGo app, which has proved widely successful in residential areas throughout the borough.
To support local shops and businesses, we are providing free access through the new Rivercourt Road traffic camera for staff, deliveries and customers. All they will need to do is apply for a Business Visitor Access Permit and then, with just a couple of clicks, tap in the vehicle registration details of your visitor on the RingGo app.
To apply for a Business Visitor Access Permit, residents should contact the H&F team at: RivercourtNeighbourhood@lbhf.gov.uk
For more information on the RingGo app, visit: www.lbhf.gov.uk/rvp.
Using RingGo for visitors, tradespeople and deliveries
Residents in Rivercourt Road and nearby streets can request access for their visitors by using the RingGo app.
The app will give visitors free access through the cameras in three easy steps. Just register with the council for a Resident Visitor Permit, sign up with RingGo and – on the day – let RingGo know the registration number of your visitor's vehicle.