Hammersmith & Fulham Council's public health team met local mental health charities and the NHS on a day when the world remembers those lost to suicide.
Together, they launched a new campaign to help people who are struggling with their mental health.
"We aspire to be a zero-suicide borough," said H&F Council Leader Stephen Cowan. "Today we have the highest suicide rate since 1999. That's why we're working with a wide variety of charities."
Representatives from four campaign groups agreed that the key message is to let men know they are not alone, and that help is available.
Let's talk
The meeting was hosted by Fuller's, which will use its pubs to help reach men who need support.
Fuller's will initially promote the campaign in 11 local pubs and hotels, as well as offering staff specialist training on how to spot people in distress via the Zero Suicide Alliance.
Ben Ingber of The Listening Place – based in Hammersmith – said his charity provides face-to-face support to those feeling life's no longer worth living.
"Raising awareness of our services is crucial, as many people in need don't know where to turn for help," he said.
Monique Samra of Fuller's pledged support after Dr Nicola Lang, H&F Director of Public Health, told the meeting that 85 per cent of those who take their own life are men, and that the borough's statistics are worrying.
As well as the Listening Place, representatives of Andy's Man Club, Men who Talk and James' Place also gathered at The Blue Boat pub in Fulham Reach.
"Working with these important charities gathered together today; we're starting a campaign to cut suicide rates," said Dr Lang.
Local fitness centres are also helping by offering space for posters in changing rooms to reinforce the message that support is available.
Help is available
If you are struggling and need help, please visit our Reach out page.
If you need urgent help or are in a crisis, get help or advice from the Mental Health Single Point of Access.
