White City ward profile 2024 - What we do

Economy and labour market

64%

economic activity rate

36%

in full-time employment

11%

in part-time employment

39%

working mainly from home

8%

retired

64% of residents in the ward were economically active (working or looking for work). This compares to 66% in H&F.

The female economic activity rate was 60% and for males was 68%.

36% of residents aged 16+ were employed full-time (41% in H&F) and 11% part-time (8% in H&F).

39% worked mainly from home in 2021 (52% in H&F and 42% in London).

460 residents (6%) were unemployed and looking for work. This compares to 4% in H&F.

23%

in professional occupations

46%

have a degree level qualification

17%

have no formal qualification

2,415

full-time students

The health and social work sector is the largest source of employment with 14%, followed by wholesale and retail trade (14%) and professional, scientific and technical activities (10%).

13% of the employed population were working as managers, directors and senior officials (19% in H&F), while 23% were working in professional occupations (30% in H&F).

8% were working in administrative and secretarial occupations (7% in H&F) and 12% in elementary occupations (6% in H&F).

17% of adults have no formal qualification compared to 12% in H&F and 16% in London.

46% have a level 4 qualification-degree level (58% in H&F and 47% in London).

There are 2,415 schoolchildren and full-time students in the ward. This is 25% of the ward population aged 5+ compared to 21% in H&F.

Table 1: Top 10 employers in White City ward by staff number

Company

Employees

Sector

BBC

2,717

TV, film and video production services

Starcom Worldwide Ltd

579

Media representation

Spark Foundry Ltd

416

Media representation

Zenith International Media

345

Media representation

Soho House Ltd

323

Beverage serving activities

The White Company Ltd

311

Retail trade

Queen's Park Rangers FC

295

Football clubs

Elior UK PLC

111

Other food service activities

Colart International Ltd

108

Management consultancy activities

Epsilion International Ltd

84

Other personal service activities

Household income

The average gross household income (including investment income and social security benefits) in the ward is £50,695 per annum (£61.1k in H&F and £55.4k in London).

34% of households depend on less than £30,000 per annum compared to 24% in H&F, while 18% have an income of over £80k (28% in H&F).

The following graphic shows the average household income levels across the borough.

A map of H&F showing the average household income levels in each ward
Text description: Household income levels across the borough

Wards with an average household income between £45,800 and £51,000

  • College Park and Old Oak
  • Shepherd's Bush Green
  • White City

Wards with an average household income between £51,100 and £56,000

  • Wormholt
  • Coningham
  • Hammersmith Broadway
  • West Kensington

Wards with an average household income between £56,100 and £60,000

  • Addison
  • Avonmore
  • Fulham Reach
  • Lillie
  • Walham Green

Wards with an average household income between £60,100 and £69,000

  • Wendell Park
  • Ravenscourt
  • Grove
  • Brook Green
  • Sands End

Wards with an average household income between £69,100 and £79,500

  • Munster
  • Palace and Hurlingham
  • Fulham Town
  • Parsons Green and Sanford

Cost of living

692

Housing Benefit claims

1,659

Universal Credit claims

539

pupils on free school meals

14%

fuel poor households

The total number of Housing Benefit (HB) claimants in the ward stands at 692 (16% of households) compared to 12% in H&F.

Most HB claimants (91%) live in the social rented sector (89% in H&F), while the remaining 9% rent their property privately.

In December 2023, there were 1,659 Universal Credit (UC) claimants in the ward. This is 20% of the 16+ population compared to 13% in H&F.

63% of all UC claimants were not in employment (65% in H&F).

309 residents received Pension Credit benefit. This is 24% of all aged 60+ compared to 17% in H&F.

The number of pupils attending schools and living in H&F receiving free school meals stands at 539. This ranks the highest among all wards.

The ONS has estimated that 14% of households in the ward are fuel poor (11% in H&F and 12% in London).

Owners and private renters are less likely to be fuel poor than those in social rented housing.

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