The ward profiles bring together a range of demographic and population related data for each ward in Hammersmith & Fulham.
They present key measures that help to define the characteristics of an area, the population it contains and the key issues it faces.
The main themes covered are:
- population
- health
- deprivation
- crime
- education and qualifications
- housing tenure
- economic activity
- local economy and businesses
Ward councillors
- Andrew Jones (Labour)
- Frances Umeh (Labour)
- Natalia Perez (Labour)
Ward description
White City ward is located in the north of Hammersmith & Fulham, sandwiched between the Westway (A40) to the north, Uxbridge Road to the south and Wormholt ward to the west.
The ward is almost entirely residential in character, with most commercial premises situated alongside Uxbridge Road.
It is one of the more densely populated wards, and over the past 10 years, the population has increased by 6%.
White City is one of the most deprived areas of the borough with 46% of residents living in social rented accommodation – the 2nd highest proportion in H&F.
The overall population is middle-aged and young, with poorer health, and comparatively unskilled. A high proportion of the population works in low-paid jobs, mainly in the wholesale and retail sector or the health and social care sector.
Around 1 in 7 households are classed as fuel poor – the 2nd highest proportion amongst all wards in H&F.
10,393
Population
4,197
Households
Characteristics of the ward
- Higher proportion of family households with children
- Lower house prices
- Higher proportion not employed and with no qualifications
- The highest level of overcrowding
- Higher proportion of households in fuel poverty
Pockets of deprivation
A relatively large proportion of the ward is classed as deprived, particularly the White City Estate and William Church Estate, with these areas suffering from multiple interlinked problems.
Generally, these areas are characterised by:
- low skills
- low incomes
- worklessness
- social rented housing
- health issues
The ward is made up of 5 Lower Super Output Areas (LSOAs). 3 are ranked within the 20% most deprived nationally.
There are 7 deprivation 'domains' within the IMD 2019 and the highest scores for the ward are in:
- living environment
- crime
- barriers to housing and services
Top 5 ethnicities
- White British
- Black African
- White Other
- Mixed
- Other groups
Top 5 languages
- English
- Spanish
- Arabic
- Polish
- Portuguese
Top 5 professions
- Professional occupations
- Associate professional
- Managers and directors
- Elementary occupations
- Caring, leisure and other
Top 5 industries
- Wholesale and retail trade
- Health and social work
- Professional, scientific and technical
- Education
- Information and communication