Hammersmith Broadway ward profile 2024 - What we do

Economy and labour market

64%

economic activity rate

41%

in full-time employment

9%

in part-time employment

49%

working mainly from home

9%

retired

64% of residents in the ward were economically active (working or looking for work). This compares to 66% in H&F.

The female economic activity rate was 60% and for males was 68%.

41% of residents aged 16+ were employed full-time (41% in H&F) and 9% part-time (8% in H&F).

49% worked mainly from home in 2021 (52% in H&F and 42% in London).

287 residents (4%) were unemployed and looking for work. This is the same rate as H&F (4%).

29%

in professional occupations

53%

have a degree level qualification

14%

have no formal qualification

1,545

full-time students

The health and social work sector is the largest source of employment with 13%, followed by professional, scientific and technical activities (13%) and wholesale and retail trade (12%).

16% of the employed population were working as managers, directors and senior officials (19% in H&F), while 29% were working in professional occupations (30% in H&F).

7% were working in administrative and secretarial occupations (7% in H&F) and 7% in elementary occupations (6% in H&F).

14% of adults have no formal qualification compared to 12% in H&F and 16% in London.

53% have a level 4 qualification-degree level (58% in H&F and 47% in London).

There are 1,545 schoolchildren and full-time students in the ward. This is 21% of the ward population aged 5+ and is the same as H&F as a whole.

Table 1: Top 10 employers in Hammersmith Broadway ward by staff number

Company

Employees

Sector

L'Oreal Ltd

2,820

Wholesale of perfume and cosmetics

Hammersmith & Fulham Council

2,089

General public service activities

Walt Disney Co Ltd

1,551

TV, film and video production services

GE Medical Systems Ltd

575

Wholesale of pharmaceutical goods

Achilles Therapeutics Ltd

262

Research and development on biotech

TCS Productions UK Ltd

234

Motion picture, video and TV

Notting Hill Housing Trust

217

Renting and operating of real estate

Richmond Street Productions

206

Motion picture, video and TV

Primark Stores Ltd

202

Retail sale of clothing

Kambi Services Ltd

191

Cleaning activities

Household income

The average gross household income (including investment income and social security benefits) in the ward is £55,139 per annum (£61.1k in H&F and £55.4k in London).

30% of households depend on less than £30,000 per annum compared to 24% in H&F, while 22% have an income of over £80k (28% in H&F).

The following graphic shows the average household income levels across the borough.

A map of H&F showing the average household income levels in each ward
Text description: Household income levels across the borough

Wards with an average household income between £45,800 and £51,000

  • College Park and Old Oak
  • Shepherd's Bush Green
  • White City

Wards with an average household income between £51,100 and £56,000

  • Wormholt
  • Coningham
  • Hammersmith Broadway
  • West Kensington

Wards with an average household income between £56,100 and £60,000

  • Addison
  • Avonmore
  • Fulham Reach
  • Lillie
  • Walham Green

Wards with an average household income between £60,100 and £69,000

  • Wendell Park
  • Ravenscourt
  • Grove
  • Brook Green
  • Sands End

Wards with an average household income between £69,100 and £79,500

  • Munster
  • Palace and Hurlingham
  • Fulham Town
  • Parsons Green and Sanford

Cost of living

445

Housing Benefit claims

880

Universal Credit claims

260

pupils on free school meals

11%

fuel poor households

The total number of Housing Benefit (HB) claimants in the ward stands at 445 (12% of households) compared to 12% in H&F.

Most HB claimants (97%) live in the social rented sector (89% in H&F), while the remaining 3% rent their property privately.

In December 2023, there were 880 Universal Credit (UC) claimants in the ward. This is 13% of the 16+ population and is the same as H&F as a whole.

64% of all UC claimants were not in employment (65% in H&F).

182 residents were in receipt of Pension Credit benefit. This is 16% of all aged 60+ compared to 17% in H&F.

The number of pupils attending schools and living in H&F receiving free school meals stands at 260. This ranks the 7th highest among all wards.

The ONS has estimated that 11% of households in the ward are fuel poor (11% in H&F and 12% in London).

Owners and private renters are less likely to be fuel poor than those in social rented housing.

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