The ward profiles bring together a range of demographic and population related data for each ward in Hammersmith & Fulham.
They present key measures that help to define the characteristics of an area, the population it contains and the key issues it faces.
The main themes covered are:
- population
- health
- deprivation
- crime
- education and qualifications
- housing tenure
- economic activity
- local economy and businesses
Ward councillors
- Emma Apthorp (Labour)
- Patricia Quigley (Labour)
Ward description
Hammersmith Broadway ward is located in the borough's central sub-region and is bordered by:
- the river Thames
- Barons Court
- Fulham Reach.
Located within the ward are the:
- Eventim Apollo (formerly Hammersmith Apollo)
- Riverside Studios
- Livat (formerly Kings Mall) and Hammersmith Broadway shopping centres
The ward is largely residential in character, but is also the commercial hub of the borough, with a vast number of shops alongside King Street.
The population is mainly young and middle-aged and over the past 10 years, the population has increased by 20%.
38% of residents live in social rented accommodation and 37% are private renters.
The ward is generally an affluent area with pockets of deprivation. A high proportion of the population works in well-paid professional jobs mainly in professional, scientific and technical activities, but also in the health and social care sector.
7,850
Population
3,607
Households
Characteristics of the ward
- Lower proportion not in employment
- Lower house prices
- Higher proportion of family households with children
- Higher proportion with poor health
- Higher level of offences
Pockets of deprivation
A relatively large proportion of the ward is classed as being deprived and suffering from multiple interlinked problems
This includes:
- Ashcroft Square
- Queen Caroline Estate
- Peabody Estate
- Riverside Gardens
Generally, these areas are characterised by:
- low skills
- low incomes
- worklessness
- social rented housing
- health issues
The ward is made up of 6 Lower Super Output Areas (LSOAs). 3 are ranked within the 20% most deprived nationally.
There are 7 deprivation 'domains' within the IMD 2019 and the highest scores for the ward are in:
- living environment
- crime
- barriers to housing and services
Top 5 ethnicities
- White British
- White Other
- Black African
- Mixed
- Asian
Top 5 languages
- English
- Spanish
- Chinese
- Arabic
- Portuguese
Top 5 professions
- Professional occupations
- Associate professional
- Managers and directors
- Caring, leisure and other
- Elementary occupations
Top 5 industries
- Health and social work
- Professional, scientific and technical
- Wholesale and retail trade
- Education
- Information and communication