Brook Green ward profile 2024 - What we do

Economy and labour market

66%

economic activity rate

42%

in full-time employment

7%

in part-time employment

61%

working mainly from home

11%

retired

66% of residents in the ward were economically active (working or looking for work). This compares to 66% in H&F.

The female economic activity rate was 62% and for males was 70%.

42% of residents aged 16+ were employed full-time (41% in H&F) and 7% part-time (8% in H&F).

61% worked mainly from home in 2021 (52% in H&F and 42% in London).

260 residents (4%) were unemployed and looking for work. This is the same rate as H&F (4%).

33%

in professional occupations

66%

have a degree level qualification

8%

have no formal qualification

1,614

full-time students

The professional, scientific and technical activities sector is the largest source of employment with 17% followed by financial and insurance (11%) and information and communication (11%).

22% of the employed population were working as managers, directors and senior officials (19% in H&F), while 33% were working in professional occupations (30% in H&F).

6% were working in administrative and secretarial occupations (7% in H&F) and 4% in elementary occupations (6% in H&F).

8% of adults have no formal qualification compared to 12% in H&F and 16% in London.

66% have a level 4 qualification-degree level (58% in H&F and 47% in London).

There are 1,614 schoolchildren and full-time students in the ward. This is 21% of the ward population aged 5+ compared to 21% in H&F.

Table 1: Top 10 employers in Brook Green ward by staff number

Company

Employees

Sector

Dunnhumby Ltd

676

Management consultancy activities

Hyperoptic Ltd

640

Wireless telecommunications

Immediate Media Company

639

Publishing of journals and periodicals

Hammersmith Police Station

587

Public security, law & order activities

Halcrow Group Ltd

533

Engineers-Consulting

St Pauls Girls School

323

Secondary education

Inspire ATA Ltd

216

Activities of employment placement

Mi Home Care Ltd

183

Social work activities

Fevertree UK Ltd

177

Manufacture of soft drinks

Siemens Industry Software Ltd

129

Computer programming activities

Household income

The average gross household income (including investment income and social security benefits) in the ward is £68,792 per annum (£61.1k in H&F and £55.4k in London).

18% of households depend on less than £30,000 per annum compared to 24% in H&F while 26% have an income of over £80k (28% in H&F).

The following graphic shows the average household income levels across the borough.

A map of H&F showing the average household income levels in each ward
Text description: Household income levels across the borough

Wards with an average household income between £45,800 and £51,000

  • College Park and Old Oak
  • Shepherd's Bush Green
  • White City

Wards with an average household income between £51,100 and £56,000

  • Wormholt
  • Coningham
  • Hammersmith Broadway
  • West Kensington

Wards with an average household income between £56,100 and £60,000

  • Addison
  • Avonmore
  • Fulham Reach
  • Lillie
  • Walham Green

Wards with an average household income between £60,100 and £69,000

  • Wendell Park
  • Ravenscourt
  • Grove
  • Brook Green
  • Sands End

Wards with an average household income between £69,100 and £79,500

  • Munster
  • Palace and Hurlingham
  • Fulham Town
  • Parsons Green and Sanford

Cost of living

399

Housing Benefit claims

786

Universal Credit claims

134

pupils on free school meals

12%

fuel poor households

The total number of Housing Benefit (HB) claimants in the ward stands at 399 (10% of households) compared to 12% in H&F.

Most HB claimants (84%) live in the social rented sector (89% in H&F), while the remaining 16% rent their property privately.

In December 2023, there were 786 Universal Credit (UC) claimants in the ward. This is 11% of the 16+ population compared to 13% in H&F.

66% of all UC claimants were not in employment (65% in H&F).

174 residents were in receipt of Pension Credit benefit. This is 14% of all aged 60+ (17% in H&F).

The number of pupils attending schools and living in H&F receiving free school meals stands at 134. This ranks the 6th lowest amongst all wards.

The ONS has estimated that 12% of households in the ward are fuel poor (11% in H&F and 12% in London).

Owners and private renters are less likely to be fuel poor than those in social rented housing.

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