Shepherds Bush Green ward profile 2024 - What we do

Economy and labour market

63%

economic activity rate

36%

in full-time employment

10%

in part-time employment

42%

working mainly from home

9%

retired

63% of residents in the ward were economically active (working or looking for work). This compares to 66% in H&F.

The female economic activity rate was 61% and for males was 66%.

36% of residents aged 16+ were employed full-time (41% in H&F) and 10% part-time (8% in H&F).

42% worked mainly from home in 2021 (52% in H&F and 42% in London).

271 residents (6%) were unemployed and looking for work. This compares to 4% in H&F.

24%

in professional occupations

50%

have a degree level qualification

15%

have no formal qualification

1,086

full-time students

The wholesale and retail trade sector is the largest source of employment with 14%, followed by health and social work (13%) and professional, scientific and technical activities (11%).

13% of the employed population were working as managers, directors and senior officials (19% in H&F), while 24% were working in professional occupations (30% in H&F).

8% were working in administrative and secretarial occupations (7% in H&F) and 9% in elementary occupations (6% in H&F).

15% of adults have no formal qualification compared to 12% in H&F and 16% in London.

50% have a level 4 qualification-degree level (58% in H&F and 47% in London).

There are 1,086 schoolchildren and full-time students in the ward. This is 21% of the ward population aged 5+ and the same level as H&F.

Table 1: Top 10 employers in Shepherds Bush Green ward by staff number

Company

Employees

Sector

Net-a-Porter Ltd

993

Retail sale via mail order

BPP Holdings Ltd

499

Activities of head offices

Primark Stores Ltd

408

Retail sale of clothing

Edutainment Operations

348

Amusement and recreation activities

Marks and Spencer PLC

275

Department stores

Apple Retail UK Ltd

242

Retail sale of IT equipment

ITX UK Ltd

182

Retail sale of other goods

Stella McCartney Ltd

177

Artistic creation

Niza Enterprises Ltd

154

Retail sale in non-specialised stores

VUE Cinemas Ltd

146

Motion picture projection activities

Household income

The average gross household income (including investment income and social security benefits) in the ward is £47,561 per annum (£61.1k in H&F and £55.4k in London).

38% of households depend on less than £30,000 per annum compared to 24% in H&F, while 16% have an income of over £80k (28% in H&F).

The following graphic shows the average household income levels across the borough.

A map of H&F showing the average household income levels in each ward
Text description: Household income levels across the borough

Wards with an average household income between £45,800 and £51,000

  • College Park and Old Oak
  • Shepherd's Bush Green
  • White City

Wards with an average household income between £51,100 and £56,000

  • Wormholt
  • Coningham
  • Hammersmith Broadway
  • West Kensington

Wards with an average household income between £56,100 and £60,000

  • Addison
  • Avonmore
  • Fulham Reach
  • Lillie
  • Walham Green

Wards with an average household income between £60,100 and £69,000

  • Wendell Park
  • Ravenscourt
  • Grove
  • Brook Green
  • Sands End

Wards with an average household income between £69,100 and £79,500

  • Munster
  • Palace and Hurlingham
  • Fulham Town
  • Parsons Green and Sanford

Cost of living

558

Housing Benefit claims

1,075

Universal Credit claims

165

pupils on free school meals

12%

fuel poor households

The total number of Housing Benefit (HB) claimants in the ward stands at 558 (21% of households) compared to 12% in H&F.

Most HB claimants (89%) live in the social rented sector (89% in H&F), while the remaining 11% rent their property privately.

In December 2023, there were 1,075 Universal Credit (UC) claimants in the ward. This is 23% of the 16+ population compared to 13% in H&F.

62% of all UC claimants were not in employment (65% in H&F).

205 residents received Pension Credit benefit. This is 28% of all aged 60+ compared to 17% in H&F.

The number of pupils attending schools and living in H&F receiving free school meals stands at 165. This ranks the 12th highest among all wards.

The ONS has estimated that 12% of households in the ward are fuel poor (11% in H&F and 12% in London).

Owners and private renters are less likely to be fuel poor than those in social rented housing.

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