White City Central redevelopment
In Hammersmith & Fulham, we are passionate about ensuring that our communities are clean, green, and secure. To achieve this priority, we are working with local residents on the White City Estate to provide new homes for local people, even better green space, and future-proofed community spaces for great services.
This page includes a summary of the project and information on how to get in touch with the project team. To read more about the project and what has happened so far, please visit the White City Central Project website.
Planning application
We have now submitted the planning application for White City Central, which we have been working on with the community since 2020.
You can view and comment on the planning application on the council's planning portal here using reference number: 2024/01938/FR3. The consultation will close on Wednesday 16 October 2024.
Planning officers will review the planning application and present comments received to the Planning Committee. The decision to approve or refuse the application will be made by councillors on the Planning Committee and officers at the Greater London Authority. We expect to receive a decision in Spring 2025.
Quick facts about the White City Central redevelopment
No existing homes will be demolished as part of the programme; it proposes only to build new homes, community facilities, and new outdoor spaces.
The council is the freeholder of the entire development site and is the lead developer for the programme. This means that there are no private developers involved in the project.
The project will deliver 253 new homes, of which half will be affordable and prioritised for residents. This means that that the homes will be available to residents at a cost significantly below market rate; 76 homes will be developed for social rent, and 51 homes will be available for shared ownership arrangements. 126 homes will be available to buy in order to fund the social housing and community facilities.
Residents have been vitally important to the process of designing new community facilities and outdoor space, such as a central community hub, outdoor gym, and play facilities.
The project is split into two phases. The first phase, which will provide a range of new community facilities and outdoor space, is expected to be completed in Winter 2027. The second phase, which will provide most of the new affordable homes, is expected to be completed in 2029.
Frequently asked questions about the White City Central programme
Q: How much affordable housing is part of the development?
A: 50% of the homes will be affordable, including a mix of genuinely affordable homes and shared ownership homes.
Q: Why do we need some private housing as part of the development?
A: There is a pressing need for affordable housing across the borough. To avoid putting pressure on other front-line services, the council's housing developments are planned to be self-financing. This means that the sale of the private housing on the site will fund the cost of building the affordable homes.
Q: Are private developers involved in the programme?
A: No, the council is the lead developer of the scheme and there are no private developers who will benefit from the programme. No private developers will be involved at any point.
Q: Have residents been involved in developing the programme?
A: Yes, residents have been involved by telling us their priorities for the area, the facilities they would like, and assisting in the design process. Residents can continue to get involved as we approach planning submission, and residents will be involved in choosing the main contractor for the programme.
You can read more FAQs and answers here on the White City Central website FAQs page.
Project timeline
- July 2024 - Planning application submitted
- Summer 2024 - Start procurement of construction contractor
- Spring 2025 - Decision on planning application
- Summer 2025 - Appointment of construction contractor and technical design phase
- Autumn 2025 - Construction work starts on Phase 1
- Winter 2027 - Phase 1 complete (community hub, nursery, two residential blocks)
- Winter 2029 - Phase 2 complete (four residential blocks)
- Winter 2029 - All buildings and homes in use
Get involved
A Construction Working Group has been formed with White City Estate residents. Group members will be involved in the council's procurement process and will receive support and training to learn more along the way.
The Construction Working Group is chaired by a local resident and has been meeting to discuss:
- questions to ask the building contractor during the selection process
- the best way for the contractor to communicate with residents
- how community priorities can shape the social value provided by the contractor
- how the construction phase can be considerately managed to minimise disruption for residents.
If you are interested in joining the Construction Working Group please email whitecitycentral@lbhf.gov.uk
Contact the team
To sign up to the mailing list or ask any questions, please email whitecitycentral@lbhf.gov.uk
Resources
You can watch a flythrough of the proposed scheme here: White City Video Walkthrough on Vimeo.